Few women haven’t heard of SPANX. If you haven’t until now… you’re welcome.

What you wear UNDER your clothes, is just as important as what everyone can see. So use the secret weapon of stylists everywhere (Rachel Zoe herself swore by SPANX maternity shapewear during her recent pregnancy) and say goodbye to unwanted bulges, back-fat, double (and triple!) bum. There’s absolutely no shame in a little help sans-knife. The tiniest of celebrities (Kelly Ripa, and Sarah Jessica Parker) swear by SPANX to snug their assets, whereas curvacious stars like Katy Perry and Kim Kardashian use the genius-spandex formula to hug their curves. The billion-dollar brand is such a success (they were one of Oprah’s favorite things in 2000… thanks O!) you can now find a wide range of styles and colors for EVERY outfit and ANY occasion. Made for REAL women!

Marilyn Monroe was famously quoted saying, “I don’t know who invented high heels, but all women owe him a lot.” Pretty sure the iconic sex symbol and her infamous curves would have been equally spankful to SPANX founder and creator Sara Blakely. Two words: Shear. Genius.